Revenue Calculator
Selling 1,200 units at $49 each produces $58,800 in revenue. Use this revenue calculator to multiply units sold by price per unit, or switch modes to solve for the units or price you need to hit a target. It works for ecommerce products, SaaS seats, service packages, and other offers with a clear per-unit price.
Quick answer
Revenue equals units sold multiplied by price per unit.
What this tells you
- •Revenue equals units sold multiplied by price per unit.
- •Reverse mode can solve for required units or required price when you already know the revenue target.
- •Use the same time basis for every input, such as monthly units with monthly price or annual units with annual price.
How to Use
- 1Choose whether you want to calculate revenue, required units sold, or required price per unit.
- 2Enter the two values you already know.
- 3Keep the time basis consistent across inputs, such as monthly sales with monthly price.
- 4Calculate to see the missing value and the full revenue equation.
How It Works
Formula
Revenue = Units Sold x Price Per Unit
Units Sold = Target Revenue / Price Per Unit
Price Per Unit = Target Revenue / Units SoldThe calculator multiplies quantity by unit price in forward mode. In reverse modes it divides target revenue by the known unit price or unit count. Results are rounded to two decimals for planning use.
Calculation note: values are processed in the order shown above, using the current input units.
Worked Examples
Monthly ecommerce revenue
An online store that sells 1,200 items at an average realized price of $49 generates $58,800 for that period.
SaaS seat target
At $99 per seat, you need about 252.53 seats to reach $25,000 in monthly revenue. If you only bill whole seats, round that figure up to 253.
Consulting package pricing
If you expect to sell 300 packages in the quarter, an average price of $200 per package reaches $60,000 in revenue.
What counts as price per unit?
Use the average selling price you actually collect per unit. For ecommerce that often means item price after discounts but before pass-through tax. For SaaS it can mean the monthly or annual subscription price per seat, account, or plan.
If your business sells several plans or a changing product mix, this calculator works best with blended averages for one period rather than a single list price from one SKU.
Common mistakes
- Mixing a monthly price with annual units sold or annual revenue targets
- Using list price instead of the average realized price after discounts, refunds, or credits
- Rounding reverse-mode unit results down when you can only sell whole items or seats