AOV Calculator
An AOV calculator helps you estimate average order value by using total revenue and total orders.
Quick answer
AOV is revenue divided by order count.
What this tells you
- •AOV is revenue divided by order count.
- •Use the same time period for both inputs.
- •AOV is an estimate and does not show profitability alone.
How to Use
- 1Enter total revenue for the selected period.
- 2Enter total number of orders in that same period.
- 3Calculate to view estimated average order value.
How It Works
Formula
AOV = Total Revenue / Total OrdersThis tool estimates average order value from period totals.
Calculation note: values are processed in the order shown above, using the current input units.
Worked Examples
Monthly ecommerce estimate
What Is a Good AOV?
Ecommerce average order values commonly land between $80 and $120 across industries, but the range by vertical is wide. Fashion and beauty often average $50 to $100, while furniture, electronics, and luxury goods regularly run several hundred dollars per order.
The most useful benchmark is your own trailing average. Growing AOV 10-20% through bundles, free shipping thresholds, and post-purchase upsells usually beats chasing an industry number, because it raises revenue without raising traffic costs.
Common mistakes
- Mixing revenue and orders from different time windows
- Including canceled orders in count but not in revenue
- Treating AOV as margin or profit
Limitations
AOV is a simple average and does not account for refunds, channel mix, taxes, discounts, shipping, or profit structure unless reflected in your inputs.