CTR Calculator
50 clicks on 5,000 impressions is a 1.0% CTR, or 10 clicks per 1,000 impressions. Enter your total clicks and impressions to get your click-through rate and clicks per 1,000 impressions.
Quick answer
CTR is clicks divided by impressions, shown as a percent.
What this tells you
- •CTR is clicks divided by impressions, shown as a percent.
- •Clicks per 1,000 impressions restates the same rate at a per-thousand scale.
- •Use the same date range for both clicks and impressions.
How to Use
- 1Enter the total number of clicks.
- 2Enter the total number of impressions.
- 3Click Calculate to see your CTR and clicks per 1,000 impressions.
How It Works
Formula
CTR = Clicks / Impressions × 100The calculator divides clicks by impressions and multiplies by 100 to return the click-through rate as a percent.
Calculation note: values are processed in the order shown above, using the current input units.
Worked Examples
Search campaign
50 clicks on 5,000 impressions is a 1% click-through rate.
Display campaign
30 clicks on 6,000 impressions is a 0.5% click-through rate, common for display ads.
Typical CTR Benchmarks by Channel
| Channel | Typical CTR |
|---|---|
| Google Search ads | 3-5% |
| Display ads | 0.4-0.6% |
| 2-3% | |
| Organic search | 1-3% |
| Social ads | 0.5-1.5% |
These are broad ranges, not guarantees. Actual CTR varies by industry, audience, and placement.
What Is a Good CTR?
A good CTR depends on the channel and how the ad is shown. Google Search ads often run 3% to 5% because the searcher already typed a related query, while display ads usually sit near 0.4% to 0.6% since they interrupt other content. Email campaigns commonly land around 2% to 3% among people who opened the message.
Treat these ranges as starting points, not targets. The most useful comparison is your own CTR over time and against your own campaigns. A rising CTR on the same audience usually means your headline, offer, or targeting is improving.
Common mistakes
- Comparing CTR across very different channels as if one benchmark fits all
- Mixing clicks from one period with impressions from another
- Judging an ad on CTR alone without checking conversions